Budweiser is known for making a splash with their ads during the big game, but this year they’re turning the focus from beer to water.
“Stand by You,” out of David Miami, tells the touching story of real employees who over the past 30 years have produced 79 million cans of water for emergency relief. Saar Klein cut the spot, focusing in on Budweiser’s efforts this past year in light of natural disasters in Texas, Florida, California, and Puerto Rico.
The spot is set to “Stand By Me,” performed by Skylar Grey, and a portion of the proceeds from any song downloads will be donated to the Red Cross. Anheuser Busch’s second Super Bowl spot for Stella Artois also focuses on water while showcasing its partnership with water.org.
Watch the spot above and be sure to look out for it during the Super Bowl next weekend, and check out more of Saar’s work here while you wait.