What does it mean to rise above? For those behind the wheel of a Cadillac, it means endless adventure and an open road of possibilities.
The latest campaign from the car company, titled “Rise Above,” captures that sense of fearlessness and freedom that not only defines their cars, but also those who choose to drive them.
Mike Sobo and Federico Brusilovsky both worked on the campaign; each of them working to craft the lineup of spots that present a wide range of Cadillac models and features. Whether it’s finding the strength to finish that fight or relishing in the ability to make an escape on the open road, viewers are taken from scene to scene with a rush of speed and intrigue.
Mike cut the campaign anthem, above, and the XT5 spots, while Federico brought his editing power to the XT4 and Escalade spots. Check out more from the Cadillac campaign here and be sure to explore more of Mike and Federico’s work.