Our collaborators at Jane Studios took over Times Square to kick off football season, projecting an announcement of the Oakley and NFL partnership across 16+ screens in New York’s busiest hub.

Given a blank slate to go big and feature NFL stars Patrick Mahomes, Juju Smith Schuster, and Derwin James in all their glory, the team at Jane orchestrated the shooting, editing, and finishing of this massive project in just five weeks. With production and visual effects by Jane, editing by Parallax, sound by Peter Lauridsen at Sycamore, color by Quinn Alvarez at Apache, and audio mix by Andres Velasquez at One Thousand Birds, it took a village to bring this spectacle to life and we couldn’t be more impressed.

Hear more from Jane and watch the video here, and be sure to check out a few of our past collaborations with these exceptional creatives here, here, and here.