Coach creates more than pieces of fashion—they create moments born from their products.

In the latest spot for Coach China, that lively and colorful world of Coach is shifted into the film world with mind-bending shots that cultivate a narrative unlike any other.

Cut by Ben Rodriguez and featuring sound and VFX from Lost Planet, the Coach China project takes a fast-paced, futuristic approach to the journey ahead when you have Coach by your side. The spot also brought Director Bon Duke, Cinematographer Luka Milicevic, and Colorist Tim Masick into the fold, shaping the entire project from beginning to end.

Check out more of Ben’s upbeat work, here.