For these dads, days are filled with football, rough-housing, riding dirt bikes… and playing Barbie.

In a new campaign out of BBDO San Francisco, the world’s most iconic doll brand celebrates the dads who play Barbie with their daughters. The campaign is a charming one, rolling out with a 90 second anthem spot and two :30s that showcase families that embody the brand’s “You Can Be Anything” positioning. In a statement to AdWeek, Kristin Duncan, vp of global marketing communications at Barbie, explains, “We think it’s important to shine a spotlight on all of the role models in a young girl’s life that help to build self-worth and self-confidence, including men.”

Andrea MacArthur cut the entire campaign, that is being celebrated as the “real Patriots-Steelers winner” according to CNET, as the spot began airing during the highly-anticipated Sunday football game. Families around the world can share their own moments using the hashtag #DadsWhoPlayBarbie in an integrated campaign that includes TV, cinema, digital, print, and partnerships with Social Native, Tonal, and Time, Inc.

For more on the campaign, check out coverage in USA Today, AdWeek, Huffington Post, and CNET, to name a few. And for more of Andrea’s incredible work, view her reel here.