For the NBA, honoring Dr. Martin Luther King, Jr.’s legacy means celebrating the moments that truly define why any player chooses to play—those moments of progress that serve as a promise for a better future.

Cut by Bruce Herrman and featuring work from Black Hole, the NBA spot features basketball icons Bernard King, Dominique Wilkins, Dikembe Mutombo, and Vince Carter as they reflect on the triumphs of unity and inclusion that make basketball more than just a game.

Banners illuminating these moments of unity slowly rise throughout the court as the NBA legends share their own words of progress and respect before ending on a powerful final note: “Because we have come so far, we know we can go even further.”

Check out more of Bruce’s work here.