Taking flight with Oneworld Alliance

Oneworld is one of the world’s leading airline alliances, so it seems only fitting that their latest spot, which was crafted in celebration of their 20th anniversary, takes viewers on a trip of their own.

From an airport lounge outfitted in colorful hues to a plane cabin that energizes the screen, the spot’s poppy message to “travel bright” is illuminated seamlessly from scene to sceneā€”a result of the collaborative process led by both teams at Black Hole and Lost Planet.

The creative synergy was in full-force from the very beginning and enabled a level of freedom when it came to the work. For Reggie and Andre from Black Hole, the spot was yet another opportunity to run with their initial instincts and find a finished project that is equal parts exciting and entertaining.

The traveling typefaces, colorful transitions, and fun graphics that craft the narrative are products of every team member working together from day one on everything from pacing and layout to cohesiveness and creative flow, eventually leading to the creation of a spot where music, movement, and message all come together perfectly.