Celebrating Christmas with the NBA

Charlie Johnston’s latest comes as the next installment of the NBA’s “This Is Why We Play” campaign.

‘The Gift of Basketball,’ out of Translation, prepares audiences for the NBA’s Christmas Day schedule, with five exciting matchups across ESPN, ABC, and TNT.

The spot features some of the NBA’s biggest stars—from LeBron James to Steph Curry to James Harden—shooting, dunking, and celebrating in arenas adorned with Christmas lights. As Adweek points out, Translation is experienced in crafting campaigns in the sports world, with work for the Brooklyn Nets and NFL under their belts.

NBA Christmas Day starts at 12:00 PM eastern time with the 76ers vs. Knicks on ESPN, is followed by Cavaliers vs. Warriors, Wizards vs. Celtics, and Rockets vs. Thunder on ABC, and concludes with Timberwolves vs. Lakers on TNT.

Watch the spot above or here and check out his past work on his reel.