Budweiser and John Starks’ inspiring message to NBA’s undrafted

Every athlete has that moment of heartbreak—oftentimes the turning point in their career—that got them to the place they are today.

For those who perhaps did not make the cut at this year’s NBA draft? Budweiser has a message for you in their latest spot: keep shooting your shot, because that dream will never go undrafted. Cut by Bruce Herrman, the spot features NBA great John Starks—a 3-point record holder and 1994 NBA All-Star who did not get his named called in the 1988 NBA draft. With present day scenes interspersed with basketball history being made on the court, it’s the ultimate spot for any and all NBA fans.

Check out more of Bruce’s work here.