Charlie Johnston cuts a captivating spot for AT&T out of BBDO, directed by Matt Aselton.
“Stay With Me” highlights the “power of and” business solutions from AT&T, when a family is struck by a terrible car accident nowhere near a hospital. As a badly injured man is pulled from the wreckage, the connective capabilities of AT&T come to the forefront with remote guidance that helps keep the patient stable until we see him again at the hospital, alongside his wife.
The AT&T campaign highlights one of Charlie’s many editing strengths: allowing powerful moments to shine first and foremost. His recent campaign for NRG took a similar tack, highlighting incredible innovation through human stories that grant the service advertised that much more relevance.
Watch “Stay With Me” above and check out Charlie’s reel here.