Seen outside of context or succession, the five otherwise meaningless digits that make up a zip code are just numbers. But in America—once strung together—they have the power to determine your future.
The YMCA’s latest spot zeroes in on this fact, working to illuminate the disparate environments and opportunities that exist from one zip code to the next. Cut by Jay Rabinowitz, the spot flashes between various neighborhoods, situations, schools, and so forth to drive home their central message: at the Y, a zip code doesn’t predict your future. Because at the YMCA, opportunities exist no matter where you grow up.
Be sure to watch the eye-opening spot, above, and check out more of Jay Rabinowitz’s work right over here.