In Cadillac’s new campaign around the XT4, they want to make something abundantly clear: when you’re behind the wheel of one of their cars, driving is not just a mode of transportation.
With the XT4, driving is more than just driving. Driving is joyful. Driving is wonderful. Mike Sobo cut the two celebratory spots—”Joy” and “Wonder”—both of which work to capture that long-lost feeling that everyone gets when driving a car that brings you into an entirely new world.