The latest spot for the Lincoln Navigator brings a new definition to a car commercial by bringing in a musical notion.
Rather than focusing on the specs, MPG, and scenes marked by speed, Lincoln captures tennis star Serena Williams taking in the Navigator’s 20 premium Revel speakers one song at a time. Edited by Saar Klein, the spot hones in on a simplicity that speaks to the power music plays when it comes to finding the right words to say. There’s no voiceover, flashing text, or external thoughts. It’s just Serena, the Navigator, and the music.
Take a look at more of Saar’s work by viewing his reel.