Ally Bank is all about serving their customers with true care and human touch, so it was no surprise to hear they had brought back Banksgiving for another year.
The video, cut by Charlie Johnston, tells the stories of three Ally Bank customers who are dedicating their lives to improving their communities. From there, the Banksgiving celebration begins, with Ally making meaningful donations and contributions as a way of saying thanks.
It was the second year in a row that we were tapped, along with the team at Anomaly, to tell the story of Banksgiving, and we’re honored to be a part of a project powered by such meaningful stories. Watch it now above, read all about the initiative from Ally, and see more of Charlie’s work on his reel.