Stephen Curry and Kaiser Permanente team up to talk mental health

Bruce Herrman cut the latest spot for Kaiser Permanente featuring the two-time NBA MVP, Stephen Curry.

Steph Curry’s career has been built through ups and downs, but his ability to train his mind has led to great success. “My mind is where every challenge I’ve ever faced has been won or lost,” he says in the spot, which is out of Translation.

Christine Paige, chief marketing executive of Kaiser Permanente, told AdWeek that the goal of the spot, along with the entire partnership between Steph and Kaiser Permanente, is to remind people how important mental health is to overall health. We’re thrilled to be a part of such an important campaign.

Watch the spot above, and check out Bruce’s reel here.