Before Apple reveals a new product, details are hushed with the same treatment the CIA gives to foreign affairs. Processing servers and camera tricks shall never be spoken of.
The latest Saar Klein edited Apple spot captures the notorious secrecy that precedes a product reveal by taking viewers on an undercover mission that is so intricate and advanced, not even Jason Bourne or Jack Reacher could pull it off. The actions are so slick and perfectly executed, it appears as a show of superhuman magic, or genius ability.
Saar’s tight editing enhances the hold-your-breath level of drama, which all comes to a gratifying end when the M1 processor from the MacBook Air is transferred into an iPad, and thus, the iPad Pro is unveiled. You have to see it to believe it.