Nike’s authentic ode to the MVP

Fresh off of the Warrior’s NBA Finals win comes a spot from Nike featuring the one and only Kevin Durant.

Cut by Mike Sobo, the spot taps into the tiresome dedication and constant commitment required to be one of basketball’s best. With candid footage and bold graphics crafted by Black Hole, the MVP’s mantra is illuminated frame after frame: Rise. Grind. Shine. Again.

View more of Mike’s work here.