Mike Sobo’s Nike spot hits One Show shortlist

A few months back, Nike’s enthralling spot “RISE SHINE GRIND AGAIN” featuring the one and only Kevin Durant took home a Clio Award for Editing, and it was just shortlisted for editing in moving image craft for The One Show awards.

Cut by Mike Sobo and featuring punchy graphics from Black Hole, “RISE SHINE GRIND AGAIN” is a total encapsulation of the never-ending effort it takes to be one of the best. From those early mornings off the court to the game-winning shots that make any past tribulations dissipate, each moment in the spot weaves together an unrelenting element of power and inspiration from beginning to end.

Congrats to Mike and everyone involved!