Flavorful fun with Pop-Tarts Splitz

For when one yum just isn’t enough, there’s Pop-Tarts Splitz—the ultimate two-in-one treat from the flavor-focused brand.

In a set of spots cut by Bruce Herrman, the quirky and playful nature of the pastry brand comes to life right inside the kitchen. Bringing together YouTube personalities Brent Rivera and Alan Stokes, the spots feature some blind taste test fun and a Pop-Tart product hack gone wrong.

Watch the rest of the spots here and here, and view Bruce’s work here.