The Bruins are making a Stanley Cup Playoff run, proving plenty of people wrong.

“In Our Blood | Listen to No One” makes sure that Michael Felger, commentator for 98.5 The Sports Hub in Boston, knows just how wrong he was about the city’s young hockey squad.

The spot, out of MMB580, has gained tons of media attention for it’s strategic use of the underdog mentality. From Forbes to SB Nation, sports fans everywhere are celebrating the excitement of the young team proving everyone wrong.

Watch the spot above and see more work from Charlie here.