The FDA has its eyes on a new epidemic: the rise in vaping amongst teens. “An Epidemic Is Spreading” is their latest push to tackle the issue.
Cut by Ben Rodriguez and directed by Darren Aronofsky, the spot serves as another piece in the FDA’s larger campaign to both educate around and eradicate the current status of teen vaping.
The harmful effects of vaping are easier to ignore when you’re unaware of what’s truly going on inside your body—and “An Epidemic Is Spreading” faces that notion head-on, bringing viewers past the simple inhale of a vape and into the damaging interactions within the brain, lungs, and so on.
View more of Ben’s work here!