“Reinvent My Story: Not Alone” out of BBDO shows the unity that HP Pavilion x360 can create from miles away. The spot was directed by Peyton Wilson and edited by Lost Planet’s own Andrea MacArthur.
“Not Alone” serves as a reminder of the positive influence new technology can have. The spot opens with a woman moving to a new city and snapping a shot of herself in her new home. Her loved ones use the Pavilion x360 to send back an edited version of the photo, adding bright backdrops and even drawings of themselves to the photo to remind her that while she might physically be by herself, new HP technology makes sure that she’s always connected.
Andrea MacArthur is no stranger to editing spots that feature new technology. In fact, most recently she cut two other spots for HP as they released the Spectre x360 PC, which paint a heartwarming picture of human connection, powered by innovation.
View more of MacArthur’s best in her reel, found here.